Launch & First 90 Days Playbook
Your website is live. Now what? This week-by-week playbook maximizes visibility, builds authority, and turns visitors into enquiries.
The first 90 days after launch are critical. This is when you establish search authority, build momentum, and prove the system works. Here’s the exact playbook.
Weeks 1-2: Foundation
✓ Submit to Search Engines
Google Search Console, Bing Webmaster Tools. Verify ownership. Submit sitemap. Request indexing.
✓ Claim Your Business Listings
Google Business Profile, Apple Maps, Yelp. Verify. Complete profiles. Add photos and service area.
✓ Set Up Analytics
Google Analytics 4, form tracking, conversion goals. You need to see what's working.
✓ Email Your List
Tell clients and contacts about the new site. Ask them to visit. Share on your networks.
Weeks 3-4: Visibility
✓ Request Reviews
Email past clients. Ask for Google reviews. Offer link to review form. Target: 5-10 in this phase.
✓ Publish First Blog Post
Write about a question you're asked often. Optimize for local keywords. Link back to services pages.
✓ Share on Social
LinkedIn (weekly), Instagram (2x/week), other platforms. Mix: Updates, insights, case examples.
✓ Check Your Analytics
First enquiries coming in? What pages are they visiting? Where are they from? Adjust as needed.
Weeks 5-6: Authority
✓ Publish Second Blog Post
Keep momentum. Another question you're asked often. Local keywords. Link to your services.
✓ Reach Out to Partners
CPAs, financial advisors, other referral sources. Tell them about your new site. Build reciprocal links if appropriate.
✓ Feature First Case Study
Reach out to a happy client. Ask if you can feature them. Build social proof. This converts.
✓ Optimize Underperformers
Which pages get traffic but no enquiries? Rewrite headlines. Add clearer CTAs. Test form fields.
Weeks 7-12: Results
✓ Keep Publishing
One blog post every 2 weeks. Target different keywords. Build topical authority. Search engines notice consistency.
✓ Gather More Social Proof
Continue requesting reviews. Feature testimonials on homepage. Add third-party badges if you qualify.
✓ Monitor & Adjust
Analyse every week. What's working? What isn't? Make small changes. Test, measure, repeat.
✓ Build Email Sequence
Don't let enquiries go cold. Create welcome email sequence for form submissions. Nurture relationships.
Key Metrics to Track
- Organic Traffic — Should grow week-over-week
- Enquiry Form Submissions — Goal: Consistent flow by week 8
- Phone Calls/WhatsApp Messages — Are people contacting you?
- Reviews — Target: 10+ authentic reviews by week 12
- Search Rankings — Track your top 5 keywords. Are you moving up?
Done With You
If you implemented Host Hero Nexus™, you’re not alone. We work with you through these first 90 days. That’s why we offer a 60-day qualified enquiry guarantee. Your success is our success.
Ready to launch your authority online?