Most agencies promise vague things — “results,” “growth,” “impact.” Vague promises are easy to make because they’re impossible to fail. We wanted to offer something a firm could actually hold us to, so we built a guarantee with a real, testable condition attached.
Here’s exactly what it says, what it means, and why we’re confident enough to offer it.
What the guarantee actually says
If you don’t receive a qualified enquiry within 60 days of launch, we continue working on your digital presence at no additional professional service cost until you do — provided the agreed marketing foundations remain in place and the guarantee terms are met.
That’s a specific, checkable commitment, not a marketing slogan. There’s a clear trigger (60 days, no qualified enquiry), a clear consequence (we keep working, you don’t pay more), and a clear condition (the foundations we agreed on stay in place on your end).
What counts as a "qualified enquiry"
A qualified enquiry is a genuine contact from someone seeking your firm’s services — through your site’s contact form, phone line, WhatsApp, or booking flow — that represents real potential business, as opposed to spam, irrelevant solicitations, or contacts unrelated to your practice areas.
We define this specifically with each client before launch, since “qualified” naturally looks different for a corporate M&A practice than for a family law firm handling walk-in consultations. That definition gets documented as part of your project scope, precisely so there’s no ambiguity if the 60-day mark arrives.
Why we're able to offer this
This isn’t optimism — it’s methodology. Every Host Hero Nexus™ implementation is built against the same five-category framework we use to score all 100 firms in the Digital Trust Index™: Authority, Discoverability, Confidence, Action, and Performance. When a site is built to actually score well across all five — not just look good — the mechanics of client conversion tend to follow. The guarantee is downstream of the methodology, not a separate promise layered on top of it.
We can also see this pattern directly in our own data. Firms scoring in the F range on our Index average just 29% on Authority signals and 52% on Discoverability — the two categories most directly responsible for generating enquiries in the first place. A site engineered specifically to close those two gaps has a fundamentally different starting position than one that hasn’t addressed them.
What happens if 60 days pass with no qualified enquiry
We don’t walk away, and we don’t ask for more money. We go back into the project — reviewing what’s underperforming, adjusting positioning, strengthening whichever pillar is weakest — and continue that work at no additional professional service cost until a qualified enquiry comes through. Your investment doesn’t expire at day 60; it just means we’re not done yet.
What the guarantee doesn't cover
The guarantee assumes the agreed marketing foundations stay in place on your end — for example, that the site remains live, that agreed content updates happen on schedule, and that nothing outside our control (like a domain lapsing, or a client independently disabling agreed tracking) interferes with the system working as designed. This is standard for any performance-based guarantee: we control the system we build, not decisions made outside it after launch.
Why this matters more than a generic "satisfaction guarantee"
A satisfaction guarantee is subjective — reasonable people can disagree about whether they’re “satisfied.” A qualified-enquiry guarantee is objective: either a genuine enquiry came in through a defined channel within 60 days, or it didn’t. That’s a much harder thing for us to hide behind, and a much easier thing for you to verify.
FAQ
Does the 60-day clock start at contract signing or at launch?
At launch — the day your new digital presence actually goes live, since that’s when the system we built starts doing its job.
What if I get enquiries, but none are "qualified"?
That’s exactly the scenario the guarantee is designed to catch. If contacts are coming in but they’re consistently off-target, that’s a sign the positioning or targeting needs adjustment — which is covered under the guarantee.
Is there a limit to how long you'll keep working under the guarantee?
We continue until a qualified enquiry is generated, provided the agreed foundations remain in place on your end. The specifics are documented in your project agreement.
Does this guarantee apply to the Digital Trust Audit™ as well?
The Audit itself is a diagnostic product, not a lead-generation system, so the 60-day guarantee applies specifically to Host Hero Nexus™ implementations.