Most firms know their website “could be better.” Almost none can tell you specifically what’s wrong, in what order to fix it, or how it compares to the firm down the street. That’s the gap a Digital Trust Audit™ closes.
Here’s exactly what happens, start to finish.
It starts with the same protocol we use on every firm in the Index
Every audit — whether it’s for a paying client or one of the 100 firms in our public Digital Trust Index™ — runs through the same 45-minute, 5-category, 29-criteria protocol. That consistency matters more than it might seem: it means your score is directly comparable to real competitors in your market, not a one-off opinion shaped by whoever happens to be reviewing your site that day.
When you book a paid audit, that scoring protocol becomes the backbone of a longer, 90-minute strategic call with our team — enough time to walk through the findings in detail, ask questions specific to your firm, and leave with a real roadmap, not just a number on a page.
Before the call: a short questionnaire
We send a brief pre-call questionnaire roughly 24 hours before your session. It’s short by design — just enough for us to understand your practice areas, target clients, and any specific concerns you already have about your site. This means the call itself is spent entirely on findings and strategy, not basic intake.
The 5 categories, and what we're actually checking
1. Authority (35 points) — Attorney bios, professional photography, awards, published case studies, testimonials, media mentions, and thought leadership. This is usually where firms lose the most points; the average firm in our Index scores just 29% here, making it the single most common gap we find.
2. Discoverability (25 points) — On-page SEO fundamentals, Google Business Profile completeness, dedicated practice-area pages, schema markup, and whether your pages are actually being indexed by Google in the first place.
3. Confidence (30 points) — SSL certificates, a real privacy policy, clear navigation, consistent branding throughout, professionally written (not templated) copy, and basic accessibility standards.
4. Action (18 points) — Phone visibility, WhatsApp integration, a working contact form, a clear path to book a consultation, and a visible call-to-action above the fold. This is the category firms tend to handle best, averaging 86% across our Index — most firms at least get the basics of “how do I reach you” right, even when everything else is weak.
5. Performance (25 points) — Mobile responsiveness, page load speed, Core Web Vitals, and basic security signals.
What the call actually feels like
Rather than a monologue, the session is built around a live walkthrough of your own site, category by category. We show you exactly where points were gained and lost, with specific examples pulled from your pages — not generic advice that could apply to anyone. If a competitor firm scores meaningfully higher or lower in a specific category, we’ll often reference that (without naming them) to give you a concrete sense of the gap.
What you walk away with
- A full score out of 133, with a letter grade (A–F) benchmarked against the Index average
- A category-by-category breakdown showing exactly where you’re losing points
- A prioritized roadmap — what to fix first, and why, ranked by expected impact
- A written report you keep regardless of what you decide to do next
The part most people ask about first: the price
The audit itself is KES 10,000. If you move forward with Host Hero Nexus™ afterward, that fee is credited 100% toward the KES 300,000 implementation cost. You’re not paying twice for the same thing — you’re paying up front for clarity, and that cost simply rolls into the larger project if you decide to proceed.